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Established in 2008, Interstate PR is a boutique public relations firm. We were founded as ROICOM Consulting, LLC; however, the brand Interstate PR was born in 2014.
For the past decade, we have worked with small to medium-sized businesses, restaurants, nonprofit organizations, and schools to build strong, identifiable brands, which tell each brand's story with purpose and fascination to all.
Since day one, Interstate PR has embraced the ever growing changes in the public relations field. We believe firmly in adopting the use of social media and interactive websites, along with traditional tactics like flyers, brochures and press releases to realize our client's goals. As such, we have built a reputation for being at the forefront of the latest public relations, web design, and social media trends. 

Our "Local Feel, Global Appeal™" approach has helped us build a long-lasting relationship with our loyal client base.

Learn more about our team below.


Michael Babowal is a Public Relations Ninja at Interstate PR. He studied Political Science and Communications at San José State University, brings over a decade and a half of experience in public relations, content development, community outreach & social media experience to Interstate PR's team. Michael's has worked for 2 California State Assembly Members, California's 10th largest chamber of commerce & was the co-founder of the North County Young Professionals Program, in North San Deigo County. For the past 10 years, Michael has been conceiving & creating bold content for print, customer & corporate communications with a strong emphasis on using social sites such as Facebook, Twitter, LinkedIn, Instagram, website, and traditional PR methods. Michael provides a plethora of knowledge & experience in public relations, social media management, branding, community outreach, & content development. Michael holds Social Marketing & Conflict Resolution from Hootsuite & UC Davis respectively.


Crystal Babowal is the Ambassador of Fun for Interstate PR. Crystal studied Political Science at San Diego State University, and brings almost a decade with of experience in event planning and management. She has planned small to large scale events in the corporate, educational, non-profit and public sectors. In addition to her background in event planning, Crystal has worked in the California wine and music industries, non-profit management and in the UC system.




Jo Vasquez is the Visual Development Engineer with Interstate PR  He attended the San Francisco Academy of Art with studied Fine arts. For most of the past decade, Jo has worked in the promotional and marketing industry. Working with local businesses, he has helped over 150 clients profit from the web. Jo is a graphic and web design guru.


Carrie Benjamin is an Events and PR developer with Interstate PR. Carrie studied Journalism and Public Relations at the University of Oregon. For the past 9 years, her principal focus has been event coordination, implementation and all tasks associated with executing sporting events for one of the largest cities in the United States. She has extensive experience in media and event productions. Carrie is a fundraising, events and PR specialist.





Michael and his team helped with my nomination campaign for Canadian Senate, their knowledge of how to use social media in politics is impressive. They are well organized, responsive and made understanding how to use social media sites like Facebook and Twitter easy and fun. I could always count on them to be up-to-speed on the latest social media trends, and give me the information I needed in laymen’s terms. I highly recommend their work.” - Scott Tannas, Canadian Senator from Alberta
“I have had the distinct pleasure of knowing and working with Michael since 2003. He is Reliable, Innovative and an Out-of-the-box thinker. His knowledge of how to use social media is impressive – he has made me a believer in social media.” - Alan Nakanishi, former California State Assemblymember
“Interstate PR (ROICOM Consulting, LLC) is well organized and had great ideas on how to take things to the next level. I was able to get a hold of them at anytime to discuss my needs and concerns. The gave me the personal attention that many larger firms don’t have the time or resources to give. Their rates were reasonable and the developed a package that fit my needs.” - Mark Packard, Carlsbad City Councilmember
“We hired Interstate PR (ROICOM) to help us establish and initially maintain our social media program and presence. They helped our social media grow, and gave us valuable insight and knowledge making the process easy and very understandable. They helped us established a relationship with the military to develop an outreach program for us to honor our brave troops and their families. Their efforts have helped us reach a new level of success.” - Wally Schlotter, UltraStar Cinemas