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Statistics show that nine out of 10 web users begin their internet sessions by visiting a search engine. And what will they find at the top of the rankings? Your site — if you’ve paid for ad space, that is. But the majority of web users don’t like paid advertisements in their searches, research finds. It’s all about getting the organic clicks instead. That’s where good SEO comes in.

Small businesses and startups rely on search-based clicks to drive traffic, but before you have the traffic, you need to have the goods to show off. That includes creating a professional website, hiring a team of pro designers to map it out, and launching the most dynamic content you possibly can. After all, no one wants to visit a site that’s stale, dormant and hasn’t been updated for weeks, months (or worse) even years.

And that goes for all kinds of businesses. Vet websites, shoe stores, tech startups — everyone. Here are three website building tips you can follow to help you get found and stay found.

1. First impressions are everything.
Experts don’t build professional websites with paragraphs of text and two different pages to look at. They use a highly simplistic, visual-based method of communication to grab a user’s attention. They appeal to emotion and curiosity. In short, they make a good first impression, and studies indicate that they simply have to. Users tend to spend only 90 seconds on a site before they determine whether it’s useful to their goals or not.

2. Fresh, dynamic content wins every time.
When it comes to website building tips, this should be the one that gets tackled in entire courses at colleges in the future. As worn out as it might seem, content is still king, and that means that sites who sleep on updating their pages don’t just risk losing scores of new clicks — they risk losing customers forever. Hire writers to churn out content for a blog. Post links to social media to expand your reach even further.

3. User experience takes precedence.
Learning how to build your website to its maximum efficiency can often be a slow process. But the more you keep the user in mind, the more you understand exactly how to cater to his or her needs. That means putting user experience above everything else. Don’t complicate for the sake of showiness; simplify for the sake of transparency and accessibility. Your future self will thank you.

Now, tell us: what website building tips have you followed to help build your vision into a tangible product?

Michael and his team helped with my nomination campaign for Canadian Senate, their knowledge of how to use social media in politics is impressive. They are well organized, responsive and made understanding how to use social media sites like Facebook and Twitter easy and fun. I could always count on them to be up-to-speed on the latest social media trends, and give me the information I needed in laymen’s terms. I highly recommend their work.” - Scott Tannas, Canadian Senator from Alberta
“I have had the distinct pleasure of knowing and working with Michael since 2003. He is Reliable, Innovative and an Out-of-the-box thinker. His knowledge of how to use social media is impressive – he has made me a believer in social media.” - Alan Nakanishi, former California State Assemblymember
“Interstate PR (ROICOM Consulting, LLC) is well organized and had great ideas on how to take things to the next level. I was able to get a hold of them at anytime to discuss my needs and concerns. The gave me the personal attention that many larger firms don’t have the time or resources to give. Their rates were reasonable and the developed a package that fit my needs.” - Mark Packard, Carlsbad City Councilmember
“We hired Interstate PR (ROICOM) to help us establish and initially maintain our social media program and presence. They helped our social media grow, and gave us valuable insight and knowledge making the process easy and very understandable. They helped us established a relationship with the military to develop an outreach program for us to honor our brave troops and their families. Their efforts have helped us reach a new level of success.” - Wally Schlotter, UltraStar Cinemas