Many of you may have heard of uStream before. It is a FREE online program that allows you to broadcast live video on the internet. While they do have paid versions of uStream that start at $99 and go up to $999, most people use uStream’s free version. What’s so great about uStream? Well, using the free version, you can have online town hall meetings, live church services or broadcast your organizations awards ceremony to people who could not get a ticket before the event was sold out, make the event because they were out of town, or who couldn’t afford to attend this years event. With that said, uStream does offer a pay-per-view option, which can help you monazite your broadcasts. Other paid options allow you to have personalized branding and are advertisement free.
Another great option that uStream provides is a Facebook application. That’s right, you can broadcast your event LIVE on your Facebook Page, and Fan-Gate your page. What a great way to get more Facebook fans! Imagine having a special guest speaker people want to hear speak. They agree that you can broadcast their speech. You could set up the uStream feed and let people know that they can view it on your Facebook page. Make the uStream tab your default tab, and require them to “Like” your page to view the speech. Now 200 people login to view the speech, none of them are Fans of your page. Joining your Facebook Page costs them nothing, and they get to see the speech, while you add 200 new fans to your Page. Additionally, you can also have live chat’s to enhance town hall meetings with questions from online participants.
You can also integrate uStream into a Google+ hangout to broadcast to multiple social networks at once.