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Many of you may have heard of uStream before. It is a FREE online program that allows you to broadcast live video on the internet. While they do have paid versions of uStream that start at $99 and go up to $999, most people use uStream’s free version. What’s so great about uStream? Well, using the free version, you can have online town hall meetings, live church services or broadcast your organizations awards ceremony to people who could not get a ticket before the event was sold out, make the event because they were out of town, or who couldn’t afford to attend this years event. With that said, uStream does offer a pay-per-view option, which can help you monazite your broadcasts. Other paid options allow you to have personalized branding and are advertisement free.

Another great option that uStream provides is a Facebook application. That’s right, you can broadcast your event LIVE on your Facebook Page, and Fan-Gate your page. What a great way to get more Facebook fans! Imagine having a special guest speaker people want to hear speak. They agree that you can broadcast their speech. You could set up the uStream feed and let people know that they can view it on your Facebook page. Make the uStream tab your default tab, and require them to “Like” your page to view the speech. Now 200 people login to view the speech, none of them are Fans of your page. Joining your Facebook Page costs them nothing, and they get to see the speech, while you add 200 new fans to your Page.  Additionally, you can also have live chat’s to enhance town hall meetings with questions from online participants.

You can also integrate uStream into a Google+ hangout to broadcast to multiple social networks at once.

Michael and his team helped with my nomination campaign for Canadian Senate, their knowledge of how to use social media in politics is impressive. They are well organized, responsive and made understanding how to use social media sites like Facebook and Twitter easy and fun. I could always count on them to be up-to-speed on the latest social media trends, and give me the information I needed in laymen’s terms. I highly recommend their work.” - Scott Tannas, Canadian Senator from Alberta
“I have had the distinct pleasure of knowing and working with Michael since 2003. He is Reliable, Innovative and an Out-of-the-box thinker. His knowledge of how to use social media is impressive – he has made me a believer in social media.” - Alan Nakanishi, former California State Assemblymember
“Interstate PR (ROICOM Consulting, LLC) is well organized and had great ideas on how to take things to the next level. I was able to get a hold of them at anytime to discuss my needs and concerns. The gave me the personal attention that many larger firms don’t have the time or resources to give. Their rates were reasonable and the developed a package that fit my needs.” - Mark Packard, Carlsbad City Councilmember
“We hired Interstate PR (ROICOM) to help us establish and initially maintain our social media program and presence. They helped our social media grow, and gave us valuable insight and knowledge making the process easy and very understandable. They helped us established a relationship with the military to develop an outreach program for us to honor our brave troops and their families. Their efforts have helped us reach a new level of success.” - Wally Schlotter, UltraStar Cinemas