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Today's public relations is a hybrid of traditional and digital tactics and strategies. More than ever, having a consistent brand with a clear and concise message is most important. We are a full-service Public Relations firm that helps our clients build a strong, identifiable brand and story to strengthen consumer loyalty and market share using print, web and social tactics. 

Interstate PR specializes in working with small to medium-sized businesses, restaurants, nonprofit organizations, and schools to build strong, identifiable brands, which tell each brand's story with purpose and fascination to all.

Click here to book your free, no-obligation initial consultation today!


  • There are four key components to a great public relations plan: Purpose, Principles, People, and Process. Interstate PR is a full-service public relations agency offering the best of traditional and digital PR tools to its clients.

  • Social sites are the best way to tell your brand’s story and interact with your customers. Keeping up with all the latest trends and strategies can be a full-time job. Interstate PR keeps up with the latest trends and uses them to engage your audiences across the most popular social platforms.


  • Your brand is who you are, it says, “This is what I am. This is why I exist,” and delivers a broad promise. Interstate PR will help you develop the identity of your brand from logo, to fonts and colors, to your business cards, website and beyond. ou. 

  • Marketing is building awareness. If branding is the push, marketing is the pull. Marketing is the Ying to branding’s Yang. Interstate PR uses strategies and tactics to connect with your target audience to help you meet short and long-term objectives.

  • Like building a house, there is a process for building, creating and maintaining websites. Interstate PR will develop your website to a target audience using our Local Feel, Global Appeal™ approach.

  • Graphic design is art with a purpose. We use a mix of images, symbols, and text to produce marketing and promotional materials consistent with your brand.

  • It’s not just about star rating, it’s about satisfied customers. Interstate PR tracks replies and solicits reviews from your customers helping you become customer-focused online and off.



Michael and his team helped with my nomination campaign for Canadian Senate, their knowledge of how to use social media in politics is impressive. They are well organized, responsive and made understanding how to use social media sites like Facebook and Twitter easy and fun. I could always count on them to be up-to-speed on the latest social media trends, and give me the information I needed in laymen’s terms. I highly recommend their work.” - Scott Tannas, Canadian Senator from Alberta
“I have had the distinct pleasure of knowing and working with Michael since 2003. He is Reliable, Innovative and an Out-of-the-box thinker. His knowledge of how to use social media is impressive – he has made me a believer in social media.” - Alan Nakanishi, former California State Assemblymember
“Interstate PR (ROICOM Consulting, LLC) is well organized and had great ideas on how to take things to the next level. I was able to get a hold of them at anytime to discuss my needs and concerns. The gave me the personal attention that many larger firms don’t have the time or resources to give. Their rates were reasonable and the developed a package that fit my needs.” - Mark Packard, Carlsbad City Councilmember
“We hired Interstate PR (ROICOM) to help us establish and initially maintain our social media program and presence. They helped our social media grow, and gave us valuable insight and knowledge making the process easy and very understandable. They helped us established a relationship with the military to develop an outreach program for us to honor our brave troops and their families. Their efforts have helped us reach a new level of success.” - Wally Schlotter, UltraStar Cinemas