Video: It’s all the rage

Video, video, video. People love to take video with their mobile phones and upload them online. Now, thanks to Facebook, Twitter and Instagram you too can broadcast your life in full living color in real time. It’s actually a really cool feature that’s being used properly – by some and abused by others.

So, how does live video affect your business? Say you’re doing a drawing and you want people to know that the winning selection was random, not rigged – like many are saying the NBA Finals are – wait, different blog, different time. I digress, you can use the live video feature to show the drawing. Back in March, we helped Holy Cross Academy do a live video feed for the Green & Gold Gala raffle drawing, which included great items like a trip to Disneyland and free tuition for a year (unfortunately, we didn’t win either); however, we were able to broadcast the drawing live on Facebook. So, the 250+ people in attendance (and thanks to the info shown on the screen as we were broadcasting) another 50 people – got to see who won… live. The great thing is that the video posted like an uploaded video without taking space on our device.

Why do I write about this? Well, using social media to the best of its abilities should be part of your social media plan. While you may not need to broadcast a raffle, you could go live to show the corporate environment in your office, a band setting up before their show, your executive chef expediting orders, bartenders mixing drinks or whatever might show off your business best. Here are a few tips about using live video:

  • Hold your device steady
  • Give people a good idea in the description of what they are watching
  • DON’T script your live feed
  • Unless your broadcasting a talk or press conference keep it short: 5-10 minutes
  • If you can, download a video streaming software, use a video camera and broadcast from a computer
  • Finally, read the comments and, whenever possible make sure you give an audio response – people want to know that your interacting with them, I mean the whole point behind social media is a 2-way conversation, right?

Remember, social media is about telling your story to sell you, not to sell your product. If you give people an actual look into the daily life of… you revealing more of the story, making you a more trustworthy brand.