ROICOM Consulting, LLC, d.b.a. Interstate PR – Local Feel, Global Appeal™

WE BUILD

EVERYDAY.

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Years in Business

In 2009, we set out, as ROICOM Consulting, LLC, to change the world – one brand story at a time. Here we are, still around and thriving. We still have clients who have been with us from the beginning.

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Happy Clients

We’ve been with clients, just like you, to tell their stories by creating distinctive brands and sharing unique content that builds a strong local connection while appealing to a global audience.

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Brands (re)Built

A branding and rebranding agency focused on you and giving you the look that your fits your businesses feel and story. Using our 5 W’s process to get a real feel for your brand’s global branding strategy needs.

WHAT WE DO

Local Feel, Global Appeal™

Your brand is who you are; it says, “This is what I am. This is why I exist!” Our “Local Feel, Global Appeal™” approach helps our clients capture the essence of maintaining a strong connection to their local roots and identity while simultaneously appealing to a global audience.

In our experience, brands grow with an integrated and holistic plan. Interstate PR develops creative and, when needed, unconventional approaches to tell our clients’ stories.

COMPANY VALUES

It really is all about you!

At our core, Interstate PR believes that telling your brand’s story using new and traditional methods will bring you more business than gimmicky promotions and conventional advertising methods.

PUBLIC RELATIONS

At Interstate PR, we believe there are four key components to a great public relations plan: Purpose, Principles, People, and Process. We develop PR strategies using these four pillars to align with your overall communications objectives. Our public relation services includes media relations, press releases, media events, influencer partnerships, along with reputation and crisis management. Our goal is that your PR efforts complement your other outreach activities, reinforcing your brand messaging and positioning.

BRANDING

Your brand is who you are; it says, “This is what I am. This is why I exist,” and represents your company’s unique set of qualities, values, and experiences. Whether rebranding your business or building a new brand, your brand should set your business apart from competitors and creates a connection with your target audience. Interstate PR will help you develop brand assets and build brand guidelines around your logo, tagline, colors, typography, visual elements, tone of voice, and brand story.

WEBSITE

Web design is dynamic – it constantly evolves with changing technology and design trends. We optimize your online presence by creating or enhancing your website, ensuring it showcases your brand story, values, and offerings. You don’t want the same old boring website design offered by big hosting company-branded website template that millions of other people use. Get your site the way you want it – done right!

MEDIA RELATIONS

Media relations helps shape public perception, enhance brand visibility, and influence media narratives. At Interstate PR, we proactively engage with journalists, bloggers, and influencers to secure press coverage, product reviews, features in relevant publications, and broadcast segments.

OUR PORTFOLIO

Selected work.

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What Our Client Says?

Interstate PR gets the job done right, on time, and creatively. Michael has been great to work with both politically and, as a digital PR consultant for my restaurant, Woodbridge Crossing. I recommend Interstate PR highly!

From Day 1, Interstate PR was after my best interests. They are a dedicated, creative team with a knack for messaging in a timely and respectful manner. They responded right away on inquiries, even while vacationing or retreating half the nation away. I highly recommend Interstate for your next project. Unlike most consultants, Interstate PR works with dignity and integrity.

The Interstate PR team is a class act in every dealings. They are prompt, attentive and think about my best interests, not their bottom line. They have a ton of integrity.

I have had the distinct pleasure of knowing and working with Michael Babowal, of Interstate PR, since 2003. He is Reliable, Innovative and an Out-of-the-box thinker. His knowledge of how to use social media is impressive – he has made me a believer in social media.

Interstate PR helped our social media grow, and gave us valuable insight and knowledge making the process easy and very understandable. They have helped us established a relationship with the military to develop an outreach program for us to honor our brave troops and their families. Their efforts have helped us reach a new level of success.

In 2009, we set out, as ROICOM Consulting, LLC, to change the world – one brand story at a time. Here we are, still around and thriving. We still have clients who have been with us from the beginning.

We’ve been with clients, just like you, to tell their stories by creating distinctive brands and sharing unique content that builds a strong local connection while appealing to a global audience.

A branding and rebranding agency focused on you and giving you the look that your fits your businesses feel and story. Using our 5 W’s process to get a real feel for your brand’s global branding strategy needs.

Local Feel, Global Appeal™