ABOUT INTERSTATE PR
In 2009, we set out to change the world – one brand story at a time
Over a decade later, we are still working with clients, just like you, to tell their stories by creating distinctive brands and sharing unique content that builds a strong local connection while appealing to a global audience.
Local Feel ,Global Appeal™
Our “Local Feel, Global Appeal™” approach helps our clients capture the essence of maintaining a strong connection to their local roots and identity while simultaneously appealing to a global audience. We’ve been calling our integrated holistic approach “Local Feel, Global Appeal™” since 2009 to provide a cohesive brand experience that establishes a strong local identity that is relatable and appealing to a global audience.
Public Relations
We develop PR strategies that align with your overall communications objectives. This includes media relations, press releases, media events, influencer partnerships, and crisis management. We ensure that your PR efforts complement your other marketing activities, reinforcing your brand messaging and positioning.
Coaching
Whether you’re looking to make a major change or to move forward, we are here to support you as you look to develop yourself into the leader you’ve always wanted to be.
We give you undivided attention during your session, provide strategies and tools to use along the way, challenge you, and be your champion on your road to success.
What We Offer
Interstate PR offers a comprehensive range of services to ensure that your messaging is consistent, relevant, and effectively reaches your target audience
- Strategic Planning
- Brand Storytelling and Positioning
- Public Relations
- Content Development
- Branding
- Media Relations
- Social Media Management
- Web & Digital Presence
- Reputation Management
- Coaching
Meet The Team
Meet the team that makes up Interstate PR.
Michael Babowal
PR Samurai
A public relations samurai, Michael believes in keeping things classy while working with clients to develop their brand story using new and traditional methods.
Crystal Babowal
Samurai of Awesomeness
A samurai of awesomeness, Crystal has been blessed to have had some extraordinary work experiences – from working in California’s wine industry to working for a music museum.
Anthony Paganelli
Samurai of Relationships
A samurai of relationships. Anthony, or Pag, as he’s known around town, grew up in Sacramento. His experiences range from being in the US Air Force to a touring musician and just about everything in between.
More About Our
Services.
We are a unique firm with the vision and talent to tell your story. We specialize in developing and executing effective integrated holistic communications strategies that help brands effectively engage and maximize the impact of their target audience and achieve their goals. We use an Integrated Communications approach to combine various channels and communication tools to deliver a consistent and unified message to target audiences.
We develop PR strategies that align with your overall communications objectives. This includes media relations, press releases, media events, influencer partnerships, and crisis management. We ensure that your PR efforts complement your other marketing activities, reinforcing your brand messaging and positioning.
In our experience, brands grow when they have an integrated and holistic public relations plan. Interstate PR develops creative, and when needed, unconventional approaches, to tell our clients story.
Your brand is who you are; it says, “This is what I am. This is why I exist,” and represents your company’s unique set of qualities, values, and experiences. Whether rebranding your business or building a new brand, your brand should set your business apart from competitors and creates a connection with your target audience. Interstate PR will help you develop brand assets and build brand guidelines around your logo, tagline, colors, typography, visual elements, tone of voice, and brand story.
Don’t be shy, you know what you want your website to look like. You don’t want the same old boring website design offered by big hosting company-branded web site template that millions of other people use. Get your site the way you want it – done right!
Like building a house, there is a process for building, creating and maintaining websites. Interstate PR will develop your website to a target audience using our Local Feel, Global Appeal™ approach.
Coaching is not consulting, mentoring, or a place to seek advice.
Everyone needs a little extra support sometimes. Having someone who can listen without judgment, acknowledge your all accomplishments, validate your feelings, and help you think of things in new ways can help no matter how big or small the issue or topic.
That’s what coaching is all about.