ID | Identity
Define who you are.
We work with leadership to define the brand: positioning, message, name, visual identity, and standards.
One clear, shared definition everything else can be built from.
What we do
Interstate PR is a public relations firm that builds trust for companies and organizations by telling their story and managing their brand.
We do that through six connected routes. Each offers a different way to strengthen how an organization defines itself, communicates its message, and connects with the people it serves.
Define who you are.
We work with leadership to define the brand: positioning, message, name, visual identity, and standards.
One clear, shared definition everything else can be built from.
Bring the brand to life.
We design the materials people encounter, from publications and presentations to signage and collateral, true to the brand’s definition.
Everything people see looks like the same organization.
Tell stories worth remembering.
We find, develop, and produce its stories through writing, photography, video, and interviews.
People understand why the organization matters, and they remember it.
Create experiences that work.
We plan, design, and build websites and digital systems that are accessible, findable through search and AI tools, easy to use, and true to the brand.
People can find the organization, understand it, and do what they came to do.
Build relationships and earn trust.
We help organizations communicate clearly through media relations, community relations, reputation, public information, executive communications, and issues communications.
Relationships with the people it serves are built on accurate understanding, and the organization is heard when it matters.
Help people communicate better.
We teach organizations and professionals how to understand, apply, and sustain effective communications through client education, workshops, professional development, courses, and speaking.
People leave better equipped to communicate clearly, use what they’ve learned, and carry it forward.
An organization’s brand isn’t experienced in separate departments or disciplines. People encounter its identity, messages, website, communications, and reputation as parts of one overall experience.
A brand identity should inform its creative materials. Its stories should be reflected in its digital experience. Its public relations should reinforce what the organization actually does. And its people should understand how to communicate consistently.
But connected thinking doesn’t mean every client needs every service. We recommend the routes that make sense for the organization, not a package of services it doesn’t need.
Connected in practice
Brand, website, and social media, managed as one connected system: a consistent identity, weekly promotion for every venue, and a website that looks and sounds like the same company.
ID · CR · ST · DX
That’s okay. Most organizations don’t begin with a list of services. They begin with a challenge, an opportunity, or something they want to improve.
Maybe your brand no longer reflects who you’ve become. Maybe your website isn’t serving the people who use it. Maybe you have a story worth sharing but aren’t sure how to tell it. You don’t have to figure out which route fits before talking with us.
Tell us what you’re working on. We’ll start by listening.